Moto Vida is a Piaggio sponsored project to develop urban mobility solutions in Brazil for the year 2020. This project was completed in 2013.
Half of Brazil's population is under 25
They are an adventurous demographic in a rapidly growing economy
Opportunity: Design a mobility solution for Brazil's rising middle class
How do we design a product that is safe and practical, yet fun?
Jetinho Brasileiro: a Brazilian mindset that favors practicality over following rules.
The Moto Vida's is a scooter that rides like a motorcycle.
It explores how different postures can change a rider's perception of the same vehicle
In scooter mode, the Vida is nimble to navigate through traffic.
In motorcycle mode, its ideal for racing friends to the discotheque.