In the Summer of 2012 I rebranded Magellan's travel supplies. Magellan's is a top travel gear distributor in the U.S. aimed at clarifying product use and application for different types of travel. The company features a 100% satisfaction guarantee on all of its merchandise and trains its staff individually on the utility and characteristics of each product from the catalog from which 80% of sales are based.
In 1989 Magellan's was created. Who will bring it into the 21st century?
The Magellan's redesign centers around creating packages that identify with a sophisticated style of travel. This rebrand is inspired by the pioneering nature of Ferdinand Magellan, who was a flashpacker of a different era.
Early world travelers such as Magellan carried with them the first class supplies and tools that allowed them to make world changing discoveries. Much of this spirit was captured in the tools of their day such as scientific instrumentation and new technology. These tools provided the inspiration for the new Magellan's packaging.
The graphic application and design is influenced by travel's nature, which is to inspire and influence people to let them create their own tales of adventure.
Here is a 'before and after' of Magellan's products.
The ultimate goal of the redesigned Magellan's is to provide a platform for discovery in which travelers will use Magellan's instruments to create their own brand and legacy.
The reinvented Magellan's brand highlights the social interaction and first class sophistication of international travel. This refined experience is possible through innovative packaging which emphasizes the positive, stimulating and intuitive nature of travel.